Primary Custom Research

We provide the precise level of service that best fits each client’s needs, from comprehensive research design and project management to ad-hoc recommendations regarding individual research elements.

Our primary custom research experience covers a wide spectrum of industries and client sizes, ranging from global technology leaders testing new product concepts in emerging international markets, to regional service providers seeking customer satisfaction metrics. We’ve helped established mass marketers probe consumer attitudes and brand awareness, and helped start-ups evaluate the impact of various positioning statements.

Regardless of client size or project scope, we are consistent in our commitment to data integrity.

Needs Assessment

Effective research begins with a thorough understanding of client objectives.  We ask a lot of questions, and in collaboration with clients, we appraise the value of different methodologies and data collection techniques.  This systematic inquiry process serves to refine the outcomes expected from the research. 

Methodological Recommendations

 pH Market Research works with clients to determine the optimal data collection instrument for each research project.  While one objective may be accomplished quantitatively using online surveys, another might be better served by a moderated focus group.  Our clients leverage our expertise to recommend the most efficient and cost-effective methodology.  

Questionnaire Design and Data Collection

We are experts in designing effective questionnaires based on specific informational needs and desired analytical inputs.  In our survey design, we strive to construct questions that are valid, reliable and minimize bias.  We adhere to CASRO guidelines for data collection and include proprietary quality assurance metrics in all survey designs.

Analysis and Reporting: Pragmatic Insights

As specialists in regression, correlation, cross-tabulation programming and analysis we are consistently recognized for delivering clear, insightful, and actionable executive summaries and reports.

We deliver our results in the manner best suited for our clients and their constituents.  Our reports and presentations can be delivered in-person or online, leveraging the media and technologies most appropriate for the client.