Quantitative
Quantitative methodologies yield results which are projectable to the population of interest with a high degree of statistical reliability. Methodologies include web surveys, email outreach, telephone interviews, mail surveys, and in-person interviews.
Analytical tools for quantitative data include cross-tabulations of responses, correlation analysis, regression analysis, factor and cluster analysis, and perceptual mapping.
With each of these methods, pH Market Research LLC works with clients to determine the optimal research design and create the data collection instrument, then gathers respondent data, compiles and analyzes the results, and prepares executive summaries and reports that are clear, concise, and action-oriented.
Qualitative
Qualitative methodologies are an excellent tool for exploration and yield findings which are directional in nature. Techniques include individual in-depth interviews, dyads and triads, mini-groups, and traditional and online focus groups. When appropriate, pH Market Research LLC partners with our seasoned network of specialists to develop qualitative research that compliments or adds value to our primary quantitative initiatives.