About Us

Founder Pamela Hurley is an accomplished market research professional with over 25 years of successful project management experience, dedicated to delivering top quality product on time and on budget. A Summa Cum Laude graduate of the University of Massachusetts, Pam started her career at Pathfinder Research in Acton, MA under the mentorship of the late Jim Shur, a nationally renowned market research expert and pioneer. Many of Jim Shur’s underlings have gone on to serve in senior research positions at global consumer goods marketers. After Shur’s retirement, Pam founded pH Market Research LLC to emulate the exacting standards of research that deliver actionable data to support strategic decision making at the highest levels.

Under her guidance and management, pH Market Research LLC has deftly coordinated and executed primary research projects with a wide variety of scope, geography and complexity. Hallmarks of her leadership include our high level of repeat clients and consistent praise for excellence.

Patrick Hurley joined the firm full time in 2013, creating research project management processes and techniques to increase efficiency, project turnaround, and improved data visualization. His career included financial management position at Mediamark Research Inc., helping to drive profitability and efficiency on one of America’s largest syndicated consumer research projects. Transitioning from financial management to sales, Patrick helped establish reseller sales channels for telecommunications innovators and start-ups including MCI Communications and Vertical Networks. His aptitude for leveraging technology has enabled pH Market Research LLC to cost effectively draw on myriad best of breed specialists, sample providers, experts/academics, and automation tools to respond to rapid market changes and client needs.



At pH Market Research, we excel at developing optimal approaches for specific market research challenges. We believe that the right approach to data collection is critical to the success of the project.